As Jews, we’re lucky — we get to celebrate two New Years.
There’s Rosh Hashanah, a time for reflection, intention, and spiritual renewal. And then there’s the secular New Year, which brings its own sense of excitement, momentum, and fresh starts.
Having both gives us multiple chances to pause, reset, and ask ourselves:
What do I want to grow? What do I want to change? What am I ready to begin again?
As 2026 begins, I feel a deep sense of excitement about the future of the business I’ve spent the last decade building. Bringing on a partner has given me renewed energy and perspective — not just because there’s more help, but because sharing responsibility creates space. Space to think bigger. Space to dream more boldly. Space to imagine what’s next.
And at the same time, that space comes with pressure.
When you’ve carried a business for so long, dreams don’t slow down — they multiply. My brain works a mile a minute, full of ideas, possibilities, and visions for what could be. The real challenge isn’t dreaming — it’s execution. It’s figuring out how to turn those ideas into something tangible, intentional, and well done.
We’ve already announced three upcoming Israeli Brunch dates, and while I know the food will be delicious and the setup will be beautiful, the part that brings the most anxiety is something very different:
How do we reach new people? How do we spread the word? How do we get people in the room?
The last brunches were so well received, and that almost makes the pressure greater. How do we build on that success? How do we invite new faces into something that already feels so special?
And then there are cooking classes — another passion project close to my heart. I love sharing the joy of cooking, creating spaces to learn, experiment, and connect. I love designing classes that people are actually looking for. But again, the question remains:
How do we create buzz? How do we let people know these opportunities exist?
At the core of all of this is connection. My hope is always that what we’re building brings people together — that we learn from one another, grow together, and create meaningful experiences around food and community.
So, as always, I truly mean this: if there are things you want to see, tell us.
We want to keep growing with our community, not just alongside it.
One of the greatest gifts of the Milwaukee Jewish community is that we’re not too big. We don’t have to stay siloed or segmented. We can connect across age groups, backgrounds, and interests — and that’s a powerful thing. If we can create more opportunities for those connections to happen, that feels like real success.
Here’s to new beginnings — again and again — and to doing the hard, beautiful work of turning ideas into something real.
